Generally, wayfinding is difficult, and applications like Google Maps are only partially solving this problem. It’s still hard for people to get around with ease, as wayfinding hasn’t been fully optimized. Wayfinding needs to be optimized for all users and augmented reality technology is the next step towards optimization.
At events, it's essential that attendees are able to get to the next talk or presentation. WaypointAR allows this to be done within an app and allows for a simple user experience where the user follows waypoints for Point A to B.
Getting around campuses can be extremely difficult to people who are new and do not know how to get around well. WaypointAR can be used for university campuses and would allow students and visitors to easily navigate around campus and remove the need for confusing maps.
Airports are mostly difficult to navigate, but our product removes the need for confusion, and enables travellers to navigate through them via a mobile app. Not only does WaypointAR make navigation at airports simpler, it also solves the common language barrier, especially at international airports.
WaypointAR would allow for customers to navigate exactly to the places where there specific products are. Imagine being able to pick your product, get navigated to it, and immediately add it to your virtual cart. With WaypointAR, something like this, most commonly seen in sci-fi movies, is actually a reality!
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